(Search Engine Optimization)
IMPORTANT READ: In my opinion, it doesn’t matter how beautiful your website looks if its on page 14 and no one can find your business. Your ranking is important when potential customers are trying to find the service or product you offer by using keywords typed in the search box. Keywords are used to search for what we want on the net. Specific keywords are associated to your business as well.
Thus, wording used on your website is very important for your search ranking. The game is to anticipate what buzz words are associated with your business and use those words within your text content. Such as location and industry specific phrases.
A restaurant would mention: location, food offered, free parking, drinks etc.
A contractor may use words such as: project management, locations served, tools used, budgeting, etc.
The point to all this is when providing your developer your text content keep your wording specific to your industry… the search engine bot will pickup these words and rank you according with the keywords typed by the searcher…. the more you use linked social media and linked maps application will also up your ranking. Tagging all your pictures and adding security will also tell the search bots that your business is legit. Videos and blogs bring interested web traffic and can be used to market new products and services. This will also up your ranking…. The goal is to continue this tweaking till you reach the first page on all search engines.
Your focus for SEO can be city, provincial or nation wide depending on how popular you desire to become. SEO has become a real importance in business and webspace today. This is because it’s very important for your business gain web visibility the best we it can using the tool that are available.